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Why comfortable chairs increase the average bill: a Cornell University study

Published: 05/05/2026
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S•CAB presented the Slow Flow concept at Salone del Mobile.Milano 2026 — not as a marketing slogan, but as a holistic design philosophy. Furniture is seen here not as an object, but as an environment: one that works with people rather than against them, shaping spaces without unnecessary friction or tension.

S•CAB at Salone del Mobile 2026

The stand as a spatial narrative

The brand’s stand, designed by Calvi Brambilla and Partners, became an almost theatrical landscape. Deep greens, earthy tones and natural accents created a backdrop where objects were not displayed, but gradually revealed.

The central element was a reconstructed pond with aquatic plants: visitors moved through the space discovering new pieces as if they were rare objects — without aggressive presentation, but with a strong sense of value in every detail.

This approach is particularly relevant for outdoor furniture: it should not dominate, but integrate into the environment — terraces, gardens and urban spaces.

Four key launches

In 2026, S•CAB focuses not on quantity, but on clear, purposeful products — each designed to solve a specific task in hospitality environments.

Reil — a versatile chair system

Reil chair collection

The Reil collection is presented in three versions: base, Stripes and Tubes. The structure is built on a tubular metal frame, with variations focused on the backrest — from solid to open designs.

This is where design functions as a tool: minimal decoration, maximum practicality. Surfaces are easy to clean, and the structure withstands intensive use — exactly what is required for outdoor chairs for cafés and restaurants.

Liuta — sculptural technopolymer

Liuta chair collection

Liuta appears soft and organic, yet behind its form lies technology: a technopolymer shell — a material the brand has worked with for decades.

For contract use, this means lightness, stackability and predictable durability. Visual softness does not imply fragility — rather, it reflects a controlled industrial design approach.

Koala Outdoor — extending into exterior spaces

Koala collection

Koala Outdoor is a natural extension of a popular series into the outdoor segment. A bar chair with a soft seat and a distinctive curved backrest, it operates at the boundary between indoor and outdoor — a key theme for the brand in 2026.

This is no longer about separate categories of furniture, but a unified system: what works indoors should work on a terrace — without compromising comfort.

Nolo — tables as architecture

Nolo table collection

The Nolo collection by Simone Bonanni explores contrast: solid concrete bases combined with visually light geometry.

These are not just restaurant tables, but elements that shape space — suitable for urban terraces and public environments alike. Concrete here is not about heaviness, but about character and tactility.

Brezza Relax Indoor — extending the collection

Brezza Relax collection

A separate focus is the development of the Brezza Relax series into indoor environments, adding indoor versions, poufs and chaise longues.

A key detail is the glue-free construction: cushions are removable, replaceable and easy to maintain — a crucial advantage for hospitality operations.

This is the level of detail that separates Instagram design from real business design.

Slow Flow as an approach

SCAB stand at iSaloni 2026

The Slow Flow philosophy is not about slowness, but about eliminating unnecessary resistance. Furniture does not impose сценарии, but adapts: evolving, combining and responding to different uses.

For hospitality, this translates into tangible value: chairs that require minimal maintenance, tables built for intensive use, and lounge areas that remain comfortable over time.

In 2026, S•CAB is not talking about trends. It is talking about how furniture becomes part of the process — not a problem to be solved.

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